{"id":4401,"date":"2025-10-27T19:32:17","date_gmt":"2025-10-27T18:32:17","guid":{"rendered":"https:\/\/arkone.fr\/2025\/10\/27\/do-we-build-products-for-ourselves-first\/"},"modified":"2026-03-24T11:53:32","modified_gmt":"2026-03-24T10:53:32","slug":"do-we-build-products-for-ourselves-first","status":"publish","type":"post","link":"https:\/\/arkone.fr\/en\/2025\/10\/27\/do-we-build-products-for-ourselves-first\/","title":{"rendered":"Do we build products for ourselves first?"},"content":{"rendered":"<div class=\"et_d4_element et_pb_section et_pb_section_0  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_0  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h1>Do we build products for ourselves first?<\/h1>\n<p data-start=\"444\" data-end=\"799\">I believe that a project can only succeed if one <strong data-start=\"494\" data-end=\"555\">deeply loves the problem one is trying to solve<\/strong> .<br data-start=\"556\" data-end=\"559\"> This idea, often repeated in the world of entrepreneurship, takes on its full meaning over time: it is the obsession with the problem that allows you to stay on course, much more than the simple list of tasks leading to an \"ideal\" version of the product.<\/p>\n<p data-start=\"801\" data-end=\"1118\">But be careful \u2014 focusing on the problem should not make us forget the other half of the equation: <strong data-start=\"905\" data-end=\"938\">making users want<\/strong> to adopt the solution.<br data-start=\"961\" data-end=\"964\"> This is the complexity of a project: finding the balance between <strong data-start=\"1033\" data-end=\"1074\">passion for the problem, love for the product<\/strong> , and above all, <strong data-start=\"1088\" data-end=\"1117\">understanding of its target audience<\/strong> .<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img decoding=\"async\" width=\"1180\" height=\"1180\" src=\"https:\/\/arkone.fr\/wp-content\/uploads\/2025\/10\/pubApp.png\" alt=\"Oko Shop - Mobile Startup Application\" title=\"pubApp\" srcset=\"https:\/\/arkone.fr\/wp-content\/uploads\/2025\/10\/pubApp.png 1180w, https:\/\/arkone.fr\/wp-content\/uploads\/2025\/10\/pubApp-980x980.png 980w, https:\/\/arkone.fr\/wp-content\/uploads\/2025\/10\/pubApp-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1180px, 100vw\" class=\"wp-image-4099\" \/><\/span>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_1  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2>The Oko Shop Example<\/h2>\n<p data-start=\"1151\" data-end=\"1580\">When we launched Arkone in 2021, our very first project was <strong data-start=\"1216\" data-end=\"1228\">Oko Shop<\/strong> .<br data-start=\"1229\" data-end=\"1232\"> An application that aimed to <strong data-start=\"1261\" data-end=\"1317\">help everyone make an informed choice in the supermarket<\/strong> .<br data-start=\"1318\" data-end=\"1321\"> The idea was simple, useful, and above all, we truly believed in it.<br data-start=\"1383\" data-end=\"1386\"> I have personally rated over <strong data-start=\"1420\" data-end=\"1438\">1,800 products<\/strong> , and I use it regularly.<br data-start=\"1472\" data-end=\"1475\"> The result? An application that has been running <strong data-start=\"1523\" data-end=\"1554\">without major bugs since 2021<\/strong> , without any updates. <\/p>\n<p data-start=\"1582\" data-end=\"1838\">On paper, everything seemed perfect.<br data-start=\"1619\" data-end=\"1622\"> But in hindsight, we realized that we had neglected a crucial aspect: <strong data-start=\"1695\" data-end=\"1739\">the attractive, emotional side of the product<\/strong> .<br data-start=\"1740\" data-end=\"1743\"> We had solved the problem, but not necessarily made people want to experience this solution.<\/p>\n<p data-start=\"1840\" data-end=\"2145\">Some say you have to choose between <strong data-start=\"1881\" data-end=\"1903\">loving your problem<\/strong> or <strong data-start=\"1907\" data-end=\"1928\">loving your product<\/strong> .<br data-start=\"1929\" data-end=\"1932\"> I think we need <strong data-start=\"1952\" data-end=\"1971\">to combine the two<\/strong> \u2026 and add a third ingredient: <strong data-start=\"2012\" data-end=\"2036\">taming our target<\/strong> .<br data-start=\"2037\" data-end=\"2040\"> Understanding how she thinks, what motivates her, and how she perceives the value of what we build.<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img decoding=\"async\" width=\"1080\" height=\"864\" src=\"https:\/\/arkone.fr\/wp-content\/uploads\/2025\/10\/Black-and-Beige-Minimalist-Digital-Product-Mockup-Instagram-Story-3.jpg\" alt=\"A Mobile Application Developed in France - Oko Shop\" title=\"Black and Beige Minimalist Digital Product Mockup Instagram Story (3)\" srcset=\"https:\/\/arkone.fr\/wp-content\/uploads\/2025\/10\/Black-and-Beige-Minimalist-Digital-Product-Mockup-Instagram-Story-3.jpg 1080w, https:\/\/arkone.fr\/wp-content\/uploads\/2025\/10\/Black-and-Beige-Minimalist-Digital-Product-Mockup-Instagram-Story-3-980x784.jpg 980w, https:\/\/arkone.fr\/wp-content\/uploads\/2025\/10\/Black-and-Beige-Minimalist-Digital-Product-Mockup-Instagram-Story-3-480x384.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" class=\"wp-image-4101\" \/><\/span>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_2  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3>The Redesign of Oko Shop: A New Chapter<\/h3>\n<p data-start=\"2200\" data-end=\"2741\">It is in this spirit that we are preparing a <strong data-start=\"2252\" data-end=\"2283\">complete overhaul of Oko Shop<\/strong> today.<br data-start=\"2284\" data-end=\"2287\"> This new, more modern and more human version will be somewhat of an <strong data-start=\"2359\" data-end=\"2382\">emblematic project<\/strong> for us at Arkone \u2014 both a return to our roots and a showcase of our evolution.<br data-start=\"2463\" data-end=\"2466\"> Because, even though the 2021 version remains a great reference, we have grown enormously since then: more than <strong data-start=\"2571\" data-end=\"2595\">100 projects completed<\/strong> , successes, failures, and above all, experience that allows us today <strong data-start=\"2679\" data-end=\"2740\">to support our clients with more perspective and clarity<\/strong> .<\/p>\n<p data-start=\"2743\" data-end=\"2895\">But what remains unchanged is the <strong data-start=\"2782\" data-end=\"2793\">energy<\/strong> and <strong data-start=\"2803\" data-end=\"2816\">curiosity<\/strong> that are characteristic of our young team.<br data-start=\"2846\" data-end=\"2849\"> We continue to learn, to test, to explore.<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_2\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img decoding=\"async\" width=\"1280\" height=\"362\" src=\"https:\/\/arkone.fr\/wp-content\/uploads\/2025\/10\/1753106544132.jpg\" alt=\"New Hauts-de-Seine Supermarket Application - Oko Shop\" title=\"1753106544132\" srcset=\"https:\/\/arkone.fr\/wp-content\/uploads\/2025\/10\/1753106544132.jpg 1280w, https:\/\/arkone.fr\/wp-content\/uploads\/2025\/10\/1753106544132-980x277.jpg 980w, https:\/\/arkone.fr\/wp-content\/uploads\/2025\/10\/1753106544132-480x136.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw\" class=\"wp-image-4102\" \/><\/span>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_3  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h4>In conclusion...<\/h4>\n<p>There's a line from a movie I really like:<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_4  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><blockquote>\n<p>\u201cYou can be like you, young in years and old in hours.\u201d<\/p>\n<\/blockquote><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_5  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>That's exactly what we want to offer with Arkone:<br data-start=\"3112\" data-end=\"3115\"> <strong data-start=\"3118\" data-end=\"3144\">Youth in spirit<\/strong> , <strong data-start=\"3148\" data-end=\"3186\">experience in the hours spent<\/strong> ,<br data-start=\"3187\" data-end=\"3190\"> and the constant desire to build useful, beautiful, and sincere products.<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_button_module_wrapper et_pb_button_0_wrapper et_pb_button_alignment_right et_pb_module \">\n\t\t\t\t<a class=\"et_pb_button et_d4_element et_pb_button_0 et_pb_bg_layout_light et_block_module\" href=\"https:\/\/arkone.fr\/en\/contact\/\" target=\"_blank\" data-icon=\"\uf105\">CONTACT US<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4402,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[35,1],"tags":[],"class_list":["post-4401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-development","category-non-categorise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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