{"id":6406,"date":"2026-03-24T11:53:44","date_gmt":"2026-03-24T10:53:44","guid":{"rendered":"https:\/\/arkone.fr\/2026\/03\/24\/do-we-build-products-for-ourselves-first-2\/"},"modified":"2026-03-24T11:54:57","modified_gmt":"2026-03-24T10:54:57","slug":"do-we-build-products-for-ourselves-first-2","status":"publish","type":"post","link":"https:\/\/arkone.fr\/en\/2026\/03\/24\/do-we-build-products-for-ourselves-first-2\/","title":{"rendered":"Do we build products for ourselves first?"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_0 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_0 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><h1>Do we make the products for ourselves first?<\/h1>\n\n<p>I believe that a project can only succeed if one <strong>deeply loves the problem one is trying to solve<\/strong> .<br> This idea, often repeated in the world of entrepreneurship, takes on its full meaning over time: it is the obsession with the problem that allows you to stay on course, much more than the simple list of tasks leading to an \"ideal\" version of the product.<\/p>\n\n<p>But be careful \u2014 focusing on the problem should not make us forget the other half of the equation: <strong>making users want<\/strong> to adopt the solution.<br> This is the complexity of a project: finding the balance between <strong>passion for the problem, love for the product<\/strong> , and above all, <strong>understanding of its target audience<\/strong> .<\/p>\n\n<img decoding=\"async\" src=\"https:\/\/arkone.fr\/wp-content\/uploads\/2025\/10\/pubApp.png\" alt=\"Oko Shop - Mobile Startup Application\" title=\"pubApp\" style=\"display: block; margin-left: auto; margin-right: auto; max-width: 70%;\">\n\n<h2>The example of Oko Shop<\/h2>\n\n<p>When we launched Arkone in 2021, our very first project was <strong>Oko Shop<\/strong> .<br> An application that aimed to <strong>help everyone make an informed choice in the supermarket<\/strong> .<br> The idea was simple, useful, and above all, we truly believed in it.<br> I have personally rated over <strong>1,800 products<\/strong> , and I use it regularly.<br> The result? An application that has been running <strong>without major bugs since 2021<\/strong> , without any updates. <\/p>\n\n<p>On paper, everything seemed perfect.<br> But in hindsight, we realized that we had neglected a crucial aspect: <strong>the attractive, emotional side of the product<\/strong> .<br> We had solved the problem, but not necessarily made people want to experience this solution.<\/p>\n\n<p>Some say you have to choose between <strong>loving your problem<\/strong> or <strong>loving your product<\/strong> .<br> I think we need <strong>to combine the two<\/strong> \u2026 and add a third ingredient: <strong>taming our target<\/strong> .<br> Understanding how she thinks, what motivates her, and how she perceives the value of what we build.<\/p>\n\n<img decoding=\"async\" src=\"https:\/\/arkone.fr\/wp-content\/uploads\/2025\/10\/Black-and-Beige-Minimalist-Digital-Product-Mockup-Instagram-Story-3.jpg\" alt=\"A Mobile Application Developed in France - Oko Shop\" title=\"A Mobile Application Developed in France - Oko Shop\" style=\"display: block; max-width: 80%;\">\n\n<h3>The Oko Shop redesign: a new step<\/h3>\n\n<p>It is in this spirit that we are preparing a <strong>complete overhaul of Oko Shop<\/strong> today.<br> This new, more modern and more human version will be somewhat of an <strong>emblematic project<\/strong> for us at Arkone \u2014 both a return to our roots and a showcase of our evolution.<br> Because, even though the 2021 version remains a great reference, we have grown enormously since then: more than <strong>100 projects completed<\/strong> , successes, failures, and above all, experience that allows us today <strong>to support our clients with more perspective and clarity<\/strong> .<\/p>\n\n<p>But what remains unchanged is the <strong>energy<\/strong> and <strong>curiosity<\/strong> that are characteristic of our young team.<br> We continue to learn, to test, to explore.<\/p>\n\n<img decoding=\"async\" src=\"https:\/\/arkone.fr\/wp-content\/uploads\/2025\/10\/1753106544132.jpg\" alt=\"New Hauts-de-Seine Supermarket Application - Oko Shop\" title=\"New Hauts-de-Seine Supermarket Application - Oko Shop\">\n\n<h4>In conclusion...<\/h4>\n\n<p>There's a line from a movie I really like:<\/p>\n\n<blockquote>\n<p>\"One can be like you, young in years and old in hours.\"<\/p>\n<\/blockquote>\n\n<p>That's exactly what we want to offer with Arkone:<br> <strong>Youth in spirit<\/strong> , <strong>experience in the hours spent<\/strong> ,<br> and the constant desire to build useful, beautiful, and sincere products.<\/p>\n\n<p style=\"text-align: right;\">\n<a href=\"https:\/\/arkone.fr\/en\/contact\/\" target=\"_blank\" style=\"background-color: #0E3150; color: #FFFFFF; padding: 12px 24px; text-decoration: none; font-size: 16px; font-family: Boxen, sans-serif; border-radius: 5px; display: inline-block;\">CONTACT US \u2192<\/a>\n<\/p><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":4402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,35,1],"tags":[],"class_list":["post-6406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-mobile-development","category-non-categorise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do we build products for ourselves first? - Arkone - Agence mobile et web<\/title>\n<meta name=\"description\" content=\"At Arkone, we believe that a successful project stems from an obsession with the problem to be solved, as well as a genuine understanding of users. 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